Client Name

Brand Name

Registered Office Address

Communication Address

Key Contact Name

Key Contact Number

Nature of Creative
—Please choose an option—DesignCopy

Creative Specification

Exact name of logo [only for logo & stationery design purpose]

Specifically describe your field of business(who are you and what do you do)

What colours you would like to use in your creative & why? [only for design purpose & write priority basis]

What colours would you not like to use in your creative & why? [only for design purpose & write priority basis]

What are your objectives or Why are you advertising? [mandatory for creative campaign]

Describe some ideas you might have or provide any specific information that will help to develop your creative.

Your target audience, Demographics [mandatory for creative campaign]

Your primary & secondary competitors & what do you think about their creatives [mandatory for creative campaign]

What is your USP & why your target audience believe this?

How you want them to react after viewing the creative?
—Please choose an option—FunnyCasualFormal

Budget / Package

Schedule

Deadline

Required Materials (if any)

Approval process

I/we hereby declare that all details of this brief have read, understood and approved by me/us.