Client Name

Brand Name

Registered Office Address

Communication Address

Key Contact Name

Key Contact Number

Nature of Idea
—Please choose an option—BrandingLead GenerationPRTrafficSales

Idea Specification

Specifically describe your field of business(who are you and what do you do)

What is your target market & why have you choosen them?

Describe your target market with demographics. (area, age, sex, income, education, residence, buying motives etc.)

What are your objectives or Why are you campaigning?

Your primary & secondary competitors?

What is your USP & why your target audience believe this?

Describe some ideas you might have or provide any specific information that will help to develop your strategy

What brand character do you want to reflect?
—Please choose an option—FunnyCasualFormal

Budget / Package

Schedule

Deadline

Required Materials (if any)

Approval process

I/we hereby declare that all details of this brief have read, understood and approved by me/us.